Funeral Home Customer Service A-Z: Creating Exceptional Experiences for Today’s Families

There’s a new customer out there—one who no longer implicitly values the funeral and the role of the funeral home. Where did these new customers come from and how do you make them happy? This motivational (yet extremely practical) resource, written by one of North America’s leading consultants to funeral service, explains the evolution and expectations of today’s “experience economy” customer, then offers practical advice for exceeding those expectations every step of the way.